Website Redesign

May 2019

10 Weeks

A responsive web redesign of, a local non-profit radio station in Seattle. The responsiveness of the project results in six pages from the size perspective of a desktop, tablet, and phone. Allowing for a more streamlined navigation experience for a user, the redesign is approached with an intention to simplify page content and condense information. 


In researching the organization of KEXP's previous site, I discovered how much information was presented on each page. Maintaining the level of necessary information, I made it a priority in my design process to allow for a simple and clear navigation experience for a user. 


Preserving KEXP's company motto, "Where the Music Matters", I wanted to create a site that conveyed just that. The redesign was inspired by the community of music that KEXP has cultivated in their work since 1972. With simplifying the layout, paying close attention to typographic style, and giving KEXP a branding refresh, the site redesign allows for a web navigator to openly understand the impact that KEXP has on the musical community. 


I wanted to challenge myself by taking on a site that included a large amount of content. I started by wire framing the layout as well as creating a site map to streamline the organizational experience for a user.

KEXP Sitemap-01.jpg

Intrigued by the collaboration between a designer and developer, I ended my process with a packaged file containing redlined documents, gridline layouts, and branding styles to streamline the level of communication that occurs in a dev hand-off. 


Final Outcome