Sacred Rides

Rebrand

Rebrand

April 2020

Six weeks

Since 1996, Sacred Rides has assisted adventure lovers from around the world in actualizing the dream of what

it feels like to experience a soul-filled mountain bike ride. Providing its guests with the resources to destination mountain bike tours, Sacred Rides emphasizes an experience of athletic challenge, cultural discovery, and personal connection. 

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Designing a clean and organic brand identity that feels reflective of nature and supportive of the company's ideals gives Sacred Rides a fresh and classic look.

Audience

Inspiration

Brand Application

I took a lot of inspiration from the name 'Sacred Rides' in designing the company's new brand identity. The feeling of solace that runs through your head in the middle of a mountain bike ride is a special feeling and I really wanted that to be reflected in the new branding approach. With an organic color palette, clean approach, and nature-inspired graphics, Sacred Rides has been transformed to communicate the goal of their services. 

Logo

Sacred rides maintains a loyal customer clientele of thrill-seekers that come from a wide range of international backgrounds. Comfortable with the outdoors and athletic challenge, Sacred Rides is branded applicable to the common mountain bike rider that is looking to take their destination riding experiences to the next level. 

Primary Logo

Secondary Logos

Primary Typeface

Secondary Typeface

BRANDON GROTESQUE BOLD

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Benton Gothic Light 

A B C D E F G H I J K L M N O P

Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p 

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Color Palette

BRANDON GROTESQUE

REGULAR

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