Sacred Rides
Rebrand
Rebrand
April 2020
Six weeks
Since 1996, Sacred Rides has assisted adventure lovers from around the world in actualizing the dream of what
it feels like to experience a soul-filled mountain bike ride. Providing its guests with the resources to destination mountain bike tours, Sacred Rides emphasizes an experience of athletic challenge, cultural discovery, and personal connection.
​
Designing a clean and organic brand identity that feels reflective of nature and supportive of the company's ideals gives Sacred Rides a fresh and classic look.
Audience
Inspiration
Brand Application
I took a lot of inspiration from the name 'Sacred Rides' in designing the company's new brand identity. The feeling of solace that runs through your head in the middle of a mountain bike ride is a special feeling and I really wanted that to be reflected in the new branding approach. With an organic color palette, clean approach, and nature-inspired graphics, Sacred Rides has been transformed to communicate the goal of their services.
Logo
Sacred rides maintains a loyal customer clientele of thrill-seekers that come from a wide range of international backgrounds. Comfortable with the outdoors and athletic challenge, Sacred Rides is branded applicable to the common mountain bike rider that is looking to take their destination riding experiences to the next level.
Primary Logo
Secondary Logos
Primary Typeface
Secondary Typeface
BRANDON GROTESQUE BOLD
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
+ ! @ # $ % ^ & * ( ) ? : "
Benton Gothic Light
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p
q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
+ ! @ # $ % ^ & * ( ) ? : "
Color Palette
BRANDON GROTESQUE
REGULAR
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
+ ! @ # $ % ^ & * ( ) ? : "
