Creativity is unique to every individual, allowing for limitless possibilities — it is undefined. 'Undefined' is
a conference centered around creativity as a philosophy, encouraging the idea that it cannot be defined by one specific industry, practice, or medium.
Maintaining with the idea that creativity is undefined, we created a visual system with graphics that were made using physical scans. We scanned a wide range of objects that we identified to represent creativity and the creative process: critique notes, clothing items, sketches, etc. The scans were
then graphically and physically manipulated to represent an abstract form that was applied throughout the whole brand identity.
As the conference explores creativity from a philosophical perspective, anyone looking to explore creativity as a whole is encouraged to attend. The speakers at this conference are industry professionals representing a wide range of creative backgrounds. Some of the speakers in attendance are Stefan Sagmeister, Sara Doody, and Sir Ken Robinson.